Rooted in storytelling
Before shifting to narrative change and advocacy, my lens was shaped by years in newsrooms, chasing breaking news and holding power accountable. I learned that lasting change doesn't come from institutional talking points, but from the human stories underneath a headline, the ones that make complex issues impossible to look away from.
Today, I partner with foundations, nonprofits, and mission-driven organizations nationwide. Together, we move beyond jargon and press releases to build narratives that don't just get coverage, they shift public understanding and drive people to act.
From reporting to now
From investigative journalism to national advocacy campaigns, explore the work behind the stories.
The narrative change model
Deep Investigation
Human Translation
Strategic Mobilization
We analyze the underlying cultural assumptions and media landscapes to find where public perception is stuck.
We strip away bureaucratic policy language, translating complex systemic issues into moving, personal stories.
We deploy multi-channel media strategies that place these narratives directly in front of key decision-makers.
Speaking and media features
Sharing insights on narrative strategy, ethical storytelling, and communications for systemic change at national forums.
Keynote Addresses
Industry Press
Strategy Workshops
Presenting actionable frameworks on narrative power at major philanthropy and social justice conferences.
Featured commentary on media trends, public policy communications, and the ethics of advocacy storytelling.
Facilitating intensive sessions for coalition leaders to align their messaging and build narrative capacity.